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Every business can and should be making active strides in public relations (PR). Public relations is all about amplifying your message by getting featured in other publications which will further boost your online reputation. The four main goals of public relations tactics are: Getting featured in the local news Getting featured on a popular blog
Some marketers will swear that Facebook ad campaigns are dead and no longer worth your time or investment. These rumors are wrong. Dead wrong. According to KISSmetrics, Facebook is expected to generate $4 billion in revenue this year from advertising alone. Obviously people are getting results if they're spending this much on ads. Besides, the
Why social media marketing? It's a low-cost way to reach your target audience and expand brand awareness with the potential to greatly increase your ROI. Plus, 7 out of 10 consumers are more likely to use a local business if it has information available on a social media site (comScore Networks/TMP Directional Marketing). What social media chemistry is
Is your company a B2B business? Then you should know that a LinkedIn ad has a greater Return on Investment (ROI) than other social media site ads. Why do we say that? LinkedIn ads generate a click-through-rate (CTR) of 0.025 percent on average, according to Kissmetrics. However, when you create precisely targeted ads that have
The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my experience, most companies know they should be utilizing social media, but don’t know where to focus their efforts, or even
