Measuring Social Media Marketing ROI: The Elephant in the Room
The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my
BIG Visions for Brand Strategy: Begin with the End in Mind
A few years ago, I read an incredible book by Stephen Covey called The 7 Habits of Highly Effective People. It laid out principles for producing real influence and effective, positive change in yourself and