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In our final installment of a three-blog series on custom software development and the growing role of digital technology in small business growth, we will touch on how custom software applications can mitigate key business risks. If you missed the first two blogs in the series, "How App Development Increases Sales" and "How App Development Reduces Costs,"
Recognizing the growing role that technology plays in all of our businesses today, and the emerging digital trends of industry leaders, we are continuing our blog series on custom software development and its contribution to an organization’s digital strategy and, ultimately, the bottom line. If you missed the first blog in the series, How App Development
Remember “Carmageddon” in Los Angeles? Or what about “Snowmageddon” every time there’s a big snowstorm on the East Coast? American culture has a way of making an apocalyptic deal out of situations that are impactful, but not as dire as they seem. This is the case with the newest mobile-friendly changes Google is making to
It’s a new year, a new day, and it’s time to get pumped up about what’s new in mobile for 2015! Why get pumped about mobile marketing? Well, mobile technology is a marketer’s dream and a marketplace game changer. It’s hard not to get excited about something like that! When you see the infographic and
The people I work with have a lot of questions about social media – and I’ve heard them all! Online, social interactions between businesses and their customers are understandably new terrain for many companies. From my experience, most companies know they should be utilizing social media, but don’t know where to focus their efforts, or even