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Emerging as the next marketing super tool, mobile app use is growing alongside the rapidly developing world of mobile commerce (mCommerce). The average consumer spends 127 minutes in mobile applications a day, responding to emails, browsing Facebook, and searching for places nearby (Streetfight 2013 Hyperlocal). In fact, app usage on mobile devices is overpowering browsing activity
One minute you're scrolling along your Facebook news feed from your mobile phone, next thing you know those adorable shoes you have been wanting forever pop up along the side of your page. Next thing you know, you're on another website and only clicks away from owning yet another pair of shoes. That's the power
Technology plays an essential role in all of our businesses today. More importantly, the size of that role will only increase in the coming years, and the companies that emerge as industry leaders will undoubtedly have strong digital strategies in place. So, with that in mind, we thought it would be beneficial to our audience
People love watching videos online. This is why video marketing is thriving. Videos are the newest media trend for customers to experience a brand in a positive and fun way. As a matter of fact, Axonn Research found that 7 in 10 people view brands in a more positive light after watching interesting video content
It's not difficult to hit up Google to find reviews and comments about products and services, including reivews and opinions about your business. When customers review a business, that information often shows up with your website in searches. That means it's readily accessible to researching customers, and for many businesses, it's the first impression of
Are poor search engine rankings holding your business back? They don’t have to. Search engine optimization (SEO) is one of the most effective marketing strategies for winning new customers. but, many small businesses shy away from actively managing their website's search rankings because they don't understand SEO and they don't have money in the budget to hire
A few years ago, I read an incredible book by Stephen Covey called The 7 Habits of Highly Effective People. It laid out principles for producing real influence and effective, positive change in yourself and others. The very first principle, or habit, that he wrote about was proactive perspective change, which is the understanding that